Wednesday, February 20, 2013

BP Oil Spill Ad Campaign

1. Propaganda Technique: testimonial- interview of famous chef
Fallacy: ad populum- focuses on feelings
2. Propaganda Technique: transfer- advertisement showed American flag
Fallacy: red herring- focuses on athlete instead of company
3. Propaganda Technique: plain folks- shows many regular people enjoying the gulf
Fallacy: observational selection- does not include any of the negatives of oil spill
4. Propaganda Technique: glittering generalities- uses phrase "best tourism"
Fallacy: bandwagon- uses phrase "so many people"


1 comment:

  1. Katherine,
    Short, concise, and to the point - I like that! However, I would like to see more analysis of PTs in order to assess whether or not you understand how/why these PTs are effective. For example, great job determining Testimonial for video clip #1. What I would like to see is some sort of explanation: How BP uses a celebrity chef/author from the region in an effort to cause the target audience to identify itself with the authority or to accept the authority's opinions and beliefs as its own (Emeril even admits that he is no scientist).

    Make sense?

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