1. Tide
appeal: pathos; logos
target audience: football fans (speaks to fans of both teams)
effective: It was comical and memorable, so it is effective in drawing people in and making sure people think about their product.
2. VW Get Happy
appeal: pathos
target audience: potential car buyers
effective: It was effective because it was a feel good commercial. They also showed the car driving in sunshine with happy music playing in the background. Therefore, this is associated with the car.
3. Oreo Whisper Fight
appeal: pathos
target audience: oreo lovers
effective: This was effective due to the humor in the commercial.
No comments:
Post a Comment