The single effect of the video was to tell a story of a man who met a girl through the job he loved. Their encounter at the beginning helped because he took the flyer she was handing out, as though to show he cared. Also, the setting of downtown London allowed for two unlikely people to become close, especially since the director had them both have advertising jobs. Finally, the director had Ben's friends push him to meet the girl with the messages on their signs.
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